Programming Salesforce
Marketing Cloud

Learn how to integrate with marketing cloud using API, build custom Journey Builder activities and custom APPs in a platform agnostic way, then implement these concepts using APEX programming language within Salesforce site.
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Engage customers in China through emails, SMS, telemarketing, advertising network and social networks within Salesforce.

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What Will You Get From This Book?

This book introduces concepts to integrate with marketing cloud using API and build custom components in a platform agnostic way. These concepts will be applicable to any programming language and platform. If you are not using other Salesforce services, you can apply these concepts in JAVA, .NET, PHP or any other technilogies. After introducing the concepts, we will implement these concepts using APEX programming language within Salesforce sale cloud. Tips, patterns and special considerations will be introduced when using APEX in sales cloud to implement these concepts.

Marketing Cloud Package

How to create marketing cloud package.

Server Side JavaScript

How to write server side JavaScript.

API Integration

How to integrate with Marketing Cloud using API.

Custom Marketing Cloud App

How to create custom Marketing Cloud App.

Custom Journey Builder Activity

How to create custom Journey Builder activity.

using APEX in sales cloud

How to use APEX in sales cloud to implement these concepts.

What's Included

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  • Serve custom activity configuration file.
  • Expose less REST service and write less APEX class and at the same time achieve right level of encapsulation.
  • Decode JWT passing from marketing cloud Journey Builder.
  • Build user interface and allow marketing cloud users without sales cloud account to access.
  • Display visualforce page inside marketing cloud iframes.
  • Set up the right architecture.
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About The Author

Zhongchen Zhou has over 10 years IT consultancy and management experience in both Australia and China. He specialize in major CRM solutions including Salesforce and Microsoft Dynamics. He is certified professional in PMP, SCRUM Master, Salesforce, and Microsoft Dynamics CRM.

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zhongchen.zhou@live.com.au